# Steve Smith — Yume

> I get sales and ops teams actually using AI in their day-to-day work, and build the tools they need when nothing off-the-shelf does the job. Three-month embedded engagements for teams of 20–200. London-based, remote-first. Trading as Yume.

I get sales and ops teams actually using AI, and build the tools they need when nothing off-the-shelf does the job. Inside the business, not just a workshop. The jobs I usually find first: the quote that takes forty minutes and only one person can do, the handover nobody writes down, the report someone rebuilds every Monday from the same four places, the supplier email retyped twenty times a week; the answer only one person can give. None of them need a new hire; they just never got looked at.

Fifteen years making technical things usable by people who aren't technical: lecturing entrepreneurship students at Henley Business School, teaching Android to students with no prior coding experience at UTC Reading, and now AI for sales and ops teams.

Last updated: 2026-09-11

## Contact

- Email: steve@yume.co
- Website: https://yume.co
- LinkedIn: https://www.linkedin.com/in/stevsmith/
- GitHub: https://github.com/stevysmith
- X: https://x.com/stevy_smith

## Docs

- [Steve Smith profile](https://yume.co/steve.llm.md): background, projects, points of view
- [Yume profile](https://yume.co/yume.llm.md): practice, services, engagement model
- [Main website](https://yume.co/)
- [Sitemap](https://yume.co/sitemap.xml)

## Services

- A day — one day sitting with two or three people watching how the work actually gets done. Ends with a list of what's worth building and what it would cost. Fixed price, credited against the three months.
- Three to six months — inside one sales, ops or marketing team every week. Find the jobs eating the week, build the tools that do them; small group sessions plus 1:1 time so the team learns by watching them get made. Fixed price, agreed on the call. Ends at month three; the team owns what was built.
- Ongoing — a weekly call plus Slack in between, for building the next thing rather than maintaining the last one. A fixed monthly fee.
- Bespoke AI tooling — building the internal tools a team needs when no off-the-shelf product does the job. Priced separately.
- A course is in development; register interest at steve@yume.co.

## Who this is for

Managing directors, owners and operations directors who can see AI mattering and can see nobody using it properly, from an owner-operator with a handful of people up to a couple of hundred. Often introduced by the CTO or technical lead, who is answering every AI question in the building on top of the job and has no time to teach. Not for one-off workshops, strategy documents, or teams wanting a tool recommendation.

## Awards

- Best Use of AI, Global Youth Travel Awards 2026 (WYSE Travel Confederation, awarded at WYSTC in Bilbao, 18 September 2026) for Hanover Discovery, built at Hanover CRM during Steve's time as CTO: https://hanovercrm.com/blog/hanover-crm-wins-best-use-of-ai-2026

## Selected work

- Wildgoose — built the AI product finder live on their site since July 2026. Building their products since 2013.
- Hanover CRM — CTO through a leadership transition; leading AI innovation across the International Exchange industry. AI programme discovery platform, prototype to live client demo in eleven working days.
- Agentation — core contributor; agent feedback toolbar at ~4.5M downloads/month.
- Gallery 402 — a museum where AI agents pay for admission over x402 via WebMCP tools.